Category: Assignment #1

3. For the purpose of this question, we are going to view your first blog post (Part “B” Question #1)  as an introductory online campaign. Please answer the following questions:a. What is your intended goal and why? (3 marks)

I want to create brand awareness and make the local community aware of my content. I want the reader to be aware of what my content provides them and how it stands out from competitors’ offerings. I want my brand’s name to become synonymous with Essex County land windsor biking culture. In order to do this I need to create a positive brand image in my local communities as well as build brand recognition. 

There are multiple similar shops to mine in Windsor and Essex county but most of them lack the community engagement my brand wishes to achieve. I want to outline to my target audience that my brand and brand content is king when it comes to local cycling knowledge.

b. Who are you writing for and why? (3 marks)

I’m writing for cycling interested people that live in Windsor, Essex, specifically for new riders who are not knowledgeable on the hobby yet and may need some guidance before making any purchasing decisions. My target audience has a wide age range because of how accessible and popular my product is. But mostly I will be targeting aged 20 – 60 year olds. I want them to be old enough to be making enough money to buy a name brand bike but not too old where they can no longer enjoy the wonder of riding a bike. My target audience is an active one and enjoys staying in motion. They may be using my products or services to better themselves or get in shape. The main focus of my market is being geologically in Essex or Windsor. I want to create a community effort to build a better cycling community for  future residents.

c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)

I will be creating an accommodating and useful experience. My blogs and product reviews will welcome and guide any beginner to the world of cycling. I want visitors of my website to think of it as a useful resource, not just another local bike shop.

2. As per Part “A”, question #3, please re-write the same content as stated in Part “B” question #1 for each medium. For example, if you selected Facebook as a medium, re-write the content for Facebook. Please pay attention to what this question is asking. You can include the content in one post as long as it is clearly separated and defined. We spoke about how to do this and why this is important in multiple classes. (12 Marks)

Instagram (Post Caption)

Bombard bicycles – The #1 destination for all things biking in Essex County

Your local source for all the latest:

• Bikes and apparel
• Trustworthy reviews
• Bike paths & guides

Not sure what bike is right for you? 

Each bike we sell comes with a detailed review made just so you know your making the right decision when you’re with us. We carry all the top and latest brands such as:

 Trek | Giant | Specialized | Cannondale

Ride Hard – Bombard Bicycles.

Facebook

At Bombard bicycles we understand that getting back on the saddle after a few years can be very daunting for some people. We want to make that process as simple and hassle free as possible.

We carry top of the line bikes and gear that has been time tested for decades. We only sell name brand bikes to sure each customer receives a quality and trusted product. We provide honest and detailed reviews to help you find the right bike for your needs! Every bike comes with a run down of pros and cons ensuring you feel confident in your choice.

But we’re more than just a bike shop. Our page is a one stop shop for everything bike path or route related in Windsor essex. Up to date maps provide you with the knowledge you need to get moving again and to be confident while you do it.

Reddit

Hey (reddit community) Im Reed from Bombard Bicycles, a local bike shop in the Windsor Essex Area. We have noticed a lot of community improvement in terms of cycling in the past few years and just wanted to make sure everyone in our community is up to date on the recent developments. 

We have wonderful up to date bike paths routes and guides that cover all around Essex and Windsor including the newly opened parks. We believe Essex County and Windsor have immense potential to become strong cycling communities and were here to help anyone in need if it leads to a better cycling future in Windsor / Essex.

We are also a retailer for major bike brands like Trek, Giant and Cannondale so if anyone has any maintenance or repair questions please feel free to ask!

1. Write an introduction page about your “business” utilizing the F-Pattern structure we discussed in class.
   Please utilize all of the elements we discussed in class to optimize the content. Remember what was
   discussed in ADV106 – I also need a hard copy of this content! (10 Marks)

Bombard bicycles the premier destination for all things biking in Essex County & Windsor

Your local source for bicycles, biking gear, reviews and community outreach.

Leading Brands We Carry:

• Trek
• Giant
• Specialized
• Cannondale

Struggling to find your fit? Each bike we sell is paired with an online review highlighting all the features as well as pros and cons of the bike ensuring you know what you’re getting into. 

Here at Bombard Bicycles we pride ourselves in being open source for all bicycle maps as well as your personal guide to biking our beautiful county. We are inspired by the potential Essex County has to become a central cycling community of Canada.

Explore like a kid again!

A lot of us got into bike riding by exploring our communities as kids on bicycles. We want to keep the spirit of exploration alive with actively updated guides and paths on our blog website. These maps and guides will connect you with your community and bring you to places you may have not known existed. Here at Bombard Bicycles the top priority is customer satisfaction, so leave the guess work to us and ride away happy today.