4. For question #2, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks)
For my revised introduction post I did a lot of things differently. Firstly I failed to establish the 5 W’s in my original post so that was the first thing I did for my revised post. Who – Bombard Bicycles, What – Bike sales, bike gear, review, local paths and trail guides, Where – Windsor and Essex County, Why – To support local riders and build a better local cycling community, How – Offering in house reviews, mechanical info, local trail and path guides. Writing with clear objectives outlined made it much easier to create and structure content.
My original post also lacked a proper headline. Headlines are the most important part of articles and are the majority deciding factor to whether someone clicks on your site or not. I made sure my new headline clearly outlined what my business is; a community centered bike shop in the Windsor & Essex County area. I then used my following content to outline what my business does: sells bikes, sells bike gear, bike reviews, and local guides.
My original post also lacked any hierarchy of content importance. I failed to structure my content in a way that provided the more useful info first. In order to do this I chose to explain the broader objective of my business as a whole first. After outlining all our services I used my following content to explain them further in order of what I believe most people would be looking for first.
I learned a lot from re-writing my original post but my main take away would be that the more time spent on content the better. I felt really lost at first but with each revision I made each aspect of plain language writing and the F pattern made more sense to me. I feel more confident to apply these techniques in the future.
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