2. Question 2
This is a multi-part question. Please create a visual post for your blog on a topic specific to your business and answer the questions below. You will create a visual-first blog post for your business website. This involves critical thinking. What is important to your business and visitors? This is not a written article with an image added. This must be:
• Image-led
• Message-driven
• Minimal text
• Strategically intentional
The image(s) must carry the meaning. You may use:
• Photography
• Original graphics
• Screenshots
• Edited visuals
• Multi-image carousel format
• Before/after comparison
• Visual storytelling sequence
• Etc.
The key requirement – If the text was removed, the visual would still communicate the core message. Please pay attention to what was discussed in class. Ensure that you include a link to the blog post in your answer. Do not forget that this needs to be included in your hardcopy. I am marking what you hand in with your hardcopy
but also need to see the digital version on your blog. If it is not online for me to view (in addition to the hardcopy), I cannot mark this question. (4 Marks)
Remove Ride Anxiety
If they’re ready for the adventure, make sure they’re ready for the fall. Remove the risk with proper safety gear.
Question 2a (8 Marks)
Why did you choose the specific image(s)?
Your explanation must include:
a) Business relevance
b) Target audience alignment
c) Image intent
d) Why this visual works better than alternative visual approaches
I chose this pacific images because it conveys a story than i can use to promote products my brand will sell. The first image shows a young kid in anguish after falling off their bike wearing no safety protection. The kid is visibly upset and so are the parents seeing their kid in this state. The images convey the negatives of not having safety gear by playing on parents’ emotional triggers. Any parent hates to see when their kid is injured and upset. I want to evoke that emotion to convince them to make a purchase.
The second image shows a young child and parent happily riding together but this time the kid is wearing safety gear. Both the kid and parent are visibly enjoying the ride and the young kid looks confident and happy on his bicycle. This image is showing the benefits to parents of purchasing safety equipment for their kids. Both them and their kids will feel more comfortable on their rides knowing they are safe.
Both images feature bicycles and bicycle gear prominently in both photos, my business sells and reviews bicycles. I aligned these images with my target audience of parents aged riders by using imagery that included the parents’ reactions to the kids being hurt, This communicates the parents perspective on the situation. The parents are the ones who would be purchasing the product for their kids. The images work better than alternative visuals structures because it conveys a clear before and after conveying both the negatives of not having the product and the positives of owning it.
Question 2b (8 Marks)
Explain in detail how the image(s) strengthens the post from a digital marketing perspective.
You may reference:
• Attention economy
• Scroll behavior
• Visual hierarchy
• Brand perception
• Trust building
• Emotional triggers
• Information processing
• Conversion influence
Be analytical. This is not a design reflection. This is marketing reasoning.
From a digital marketing perspective these images strengthen the post through brand perception, emotional triggers and information processing. The images were selected to enhance the content and help communicate a story to the viewer. The visuals are not supplemental; they are key parts of the content structure.
This post aligns my brand with prioritizing youth bicycle safety. THis aligns with our friendly tone and community oriented values. We want to create an image of a bike shop that really cares. By campaigning for safety our customers will associate our brand with family values.
Secondly, these images make great use of emotional triggers to convey a stronger message. By showing an injured child being cared for by his parents, they were invoking a memory in every parent’s mind of their experience comforting their crying child. Parents hate to see their kids cry and will actively try to prevent it. By triggering these emotions I’m making my target audience more likely to engage with my content. By using images with meaningful content to my target audience they are more likely to remember my content in the long term.
I’m using two images in contrast from each other to convey a story. People can absorb the key message of the content faster through the analysis of those images than they would if they had to read about it. The images are processed nearly instantly and tell a more impactful story than written content would. The images use emotions and facial expression to express a before and after story showing the reasons to buy the product both before and after purchase.
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