- Headline Resonance (6 marks) Find one (1) headline you recently encountered that you felt was effective.
A) Provide the exact headline
B) Explain why it resonated with you
The headline interested me because I’m interested in skateboarding. Its use of age raised my intrigue because skateboard tricks are very difficult for elderly people especially flip tricks like a kick flip.
C) Tie your explanation directly to specific headline elements discussed in class
The headline touches on multiple headline writing techniques we touched on in class. This headline uses numbers, and psychological biases to grab attention from readers. The headline includes a number at the very start, the human eye is attracted to numbers by default more than it is to regular text. Numbers are candy for your brain in wales of plain text or ‘vegetables’. The number is specific and relevant to the content of the article; it is also typed out instead of spelt making it stand out more in the headline. People also associate numbers with facts and logic making the use of numbers another trust builder between customer and brand. By listing the age of the skateboarder in the headline the headline author subverts the psychological bias of the reader who does not associate skateboarding with old age. This headline creates interest through its unlikely nature and subversion of psychological biases to create curiosity gaps in the reader’s mind..
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