Part A – Question #3

3. Click Motivation (8 marks)

A)Provide a different headline you recently clicked on.

“I found the 4 best USB-C chargers for recharging your phones and gadgets”

https://www.cnn.com/cnn-underscored/reviews/best-usb-c-chargers

B) Include the exact headline and a screenshot

C) Explain why you clicked it, not why you liked it

I was looking for a new usb-c cable / charger. I wanted to buy a cable that was high quality and wouldn’t break. This list does a lot of the research I needed to for me and summarizes it in a very digestible format. It talks about 4 of the best usb-c cables giving me options to choose from as well.

D) Tie your reasoning directly to course concepts

I clicked on this article headline because it understood my search intent. They knew I was looking for high quality cables, they knew my use case for these cables, and they gave me options. The headline includes a number making it visually stand out compared to other USB-C related article headlines. The headline is clearly advertising to me that the article content will be useful to me and organized in an easy to understand format like the F pattern or a list. The headline is telling me that CNN already found the 4 best USB-C cable /gadgets, saving me time and resources as a consumer who just wants useful and relevant content.

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