4. Second-Year Course Headline (4 marks) Create one headline promoting second-year digital courses in this program, targeted to first-year students.
You must provide:
a) The headline
13 essential HTML tags you will learn in year 2 of the SCC advertising program
b) Explain your reasoning clearly using class content
I started this headline with a specific odd number ‘13’. Numbers in general attract attention from readers when they scan the page, the brain is naturally attracted to numbers. I used an odd number because they improve headline recall and article engagement greatly.The headline also suggests the article content is in the form of a list. Lists are easily digestible and are more likely to engage with the article. Finally, I chose a relatively small number to make the content seem more easily digestible and compact to the headline reader. Long articles can come off as intimidating and a waste of time for readers so keeping my list short and relevant to first year students increases my chances of engagement.
Secondly, I used the word essential to describe the HTML tags. This gives the reader a sense of importance and urgency related to learning the HTML tags. They will associate the tags with being key parts of their education making them more likely to engage with the article.
Finally I used a unique rationale to persuade people to interact with the headline and article. The rationale in my headline is the 13 essential html tags. These tags are relevant to first year students who will need to learn them soon. The headline suggests they will get an advance on needed knowledge for either academic and professional career.
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