3. SCC Advertising Program Headline (6 marks) Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students.
You must provide:
a) The headline
7 jobs you could get from graduating the SCC Advertising Program, that make over $100k a year.
b) An explanation of the information missing from the instructions
There was no purpose included in the instructions of question 3. Before writing to any audience you must establish the underlying goal or purpose your content will serve. Goals need to be concrete actions that can be measured or KPIs (Key Performance Indicators). These allow marketers to assign metrics to desired actions to measure success rates and prove their work. The instructions did not give a clear purpose or goal for the headline to achieve.
C) A detailed justification for your headline choice based on course concepts. You are intentionally not being told what questions to ask.
I began this headline with a small odd number. Odd numbers increase headline recall as well as headline engagement. Numbers in general attract the eye, the brain will naturally seek out numbers. The less standard the number chosen is the higher the chances of recall and engagement.
The unique rationale I used in this headline was listing the potential jobs people could get if they graduated from the SCC Advertising Program that make over $100k a year. The first thing most people want to know before joining a post secondary education program is what jobs they can expect if they do attend the program. The job is the endgame of the program and will be apart of these peoples lives for a long time if they graduate.
I made use of a simple call for attention in this headline : $100k a year. $100k a year paying job is widely considered the benchmark for the modern upper middle class lifestyle most people want to obtain for themselves. By saying that the jobs pay over $100k I am playing into the greed of the reader who wants to make as much money as they can from whatever program they graduate from.
Lastly, my headline outlines my content in a list format. Lists are highly popular and effective ways to organize and arrange digestible content. Lists have become extremely popular in article writing in the past 2 decades because of how easy they make content to digest. A list gives the reader a sense of structure and organization making them more likely to engage with my article.
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